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While preserving the traditional brand identity of the Redbull brand, I combined its corporate identity with today's design approach along with the special series Redbull products it will release, and created new product packaging, a new logo design and poster work.
I brought Raks Music, which was very popular in the past but forgotten today, to the present day with this project. With its new music application, Raks Music is now a digital music platform that works like a vinyl record. On this platform, you can separate all songs into channels and turn on and off the sounds of musical instruments and vocals as you wish, adding a new flavor to your favorite songs. Also, to make a cover of a song with your musical instrument, all you have to do is turn off the sound of that instrument in the application!
I worked as an art director at Kahve Diyarı, a 20-year-old Turkish coffee chain. After the brand decided to change its traditional approach and rebrand, the target audience shifted from a cafe theme to a self-service theme. During the rebranding process, I simplified the design while maintaining the brand's traditional approach. I focused on simple, elegant designs that appealed to a younger audience.
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